Mall launches renovation
by DAVID DAVIS Managing Editor
Aug 22, 2012 | 4652 views | 0 0 comments | 13 13 recommendations | email to a friend | print
Mall
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Bradley Square Mall has attracted about $9.6 million in new construction and renovations in recent months that include a makeover to the interior and exterior, construction of the Carmike Cinema and Belk’s remodeling project. Tri-Con Inc. recently began the second phase of a $2.6 million three-phase renovation of the mall. Phase II includes a renovation of the entire center, with a main entrance that will characterize the center's new brand. Phase III is scheduled to begin in January. The new south entrance between Belk and JCPenney is shown in this rendering by Hodges & Associates Architecture, Dallas.
Second leg

of 3-phase

plan starts

Investments continue in Bradley Square Mall this year with continuation of a three-phase multimillion dollar redevelopment announced earlier this year. The mall has attracted about $9.6 million in new construction and renovations in recent months.

The construction figures include the mall makeover, construction of the Carmike Cinema and Belk’s remodeling project.

Tri-Con Inc. recently began the second leg of a $2.6 million three-phase renovation of the mall. Phase II includes a renovation of the entire center, with a main entrance that will characterize the center's new brand. In addition, a newly relocated food court will include quick- and full-service restaurants with patio seating adjacent to the courtyard entrance to the cinema. This phase of the renovation will be completed by mid-November.

Bradley Square Mall General Manager Stacia Crye Shahan said construction for Phase III of the renovation would begin in January. That phase includes renovations to the entrances near Kmart and all signage, plus significant improvements to the interior of the center, including upgrades to the decor, remodeling to the public restrooms, new lighting and other amenities.

She said new eateries, national and local merchants will join the lineup of 50 stores at the center. The new stores were not identified; however, she said the new retailers will serve to enhance the overall shopping experience. Also, the mall's leasing team is in negotiations with potential retailers to fill the 51,000-square-foot vacancy left by the departure of Sears earlier this year.

Phase I began in May with construction of a new Carmike Cinema, open-air courtyard and mall parking. The $5.5 million Carmike theater complex will feature 12 screens with total seating for more than 2,000 guests who will enjoy a state-of-the-art theater when it opens in the fall.

Carmike has been absent from the Cleveland market since 2003 when the company closed its location at 200 Stuart Road after a 19-year run. That theater opened Dec. 7, 1984, and closed Dec. 11, 2003. CVS Pharmacy now occupies the site, according to past reports.

Belk is currently undergoing a major interior and exterior renovation by HMJ Construction of Chattanooga. The $1.5 million project will allow the store to offer expanded merchandise, including new styles of shoes and accessories. This is the first remodeling of the 60,000-square-foot store since 1990, when it originally opened as a Hess store. It changed to Proffitt’s in 1992 and to a Belk store in 2005. The fourth and fifth phases of Belk’s renovation include visual enhancements of the Paul Huff entrance leading customers into a modern new shopping environment inside the store with the latest display fixtures, new tile flooring, new carpeting, ceilings and light fixtures, as well as updated restrooms and fitting rooms.

"Bradley Square Mall has always been a place for our community to enjoy, and we are confident this redevelopment will deliver a new shopping experience, as well as make the center an entertainment destination for not only area residents, but surrounding counties,” Shahan said. "Bradley Square Mall will truly be a 'one stop', must-experience destination providing excellent dining, shopping and entertainment venues for patrons of all ages and interests. We appreciate the support our community has always provided the mall and we look forward to continuing to be a venue for local schools and organizations to host events.”

Bradley Square Mall opened to the public Feb. 13, 1991, at 200 Paul Huff Parkway N.W. This is the first renovation of the 511,777-square-foot regional mall in its 21 years of existence.

The Shane Morrison Companies, a company specializing in commercial real estate development, management and consulting, assumed ownership Dec. 1, 2010.

The mall, located at 200 Paul Huff Parkway, is the third indoor shopping center in the city since the Village Shopping Center opened in 1961 on the corner of Inman Street and South Lee Highway. The Cleveland Mall on Keith Street opened in about 1975 and closed in the early 1990s.

The two former mall locations each found new life. Village Shopping Center became Village Green Town Center, and the Cleveland Mall was transformed into the Campbell Center.

The Village Shopping Center once housed major retail outlets including Parks-Belk retailers and a bowling alley. It was built and promoted for years by Jimmy Corn and his father, Col. James Corn. The shopping center was purchased for $2.8 million by Allan Jones in August 1998. He renamed it the Village Green Town Center and transformed the 19-acre complex with a mix of retail and professional office space.

Keith Street Development Associates Limited Partnership, headed by Life Care Founder and Chairman Forrest L. Preston, bought the Cleveland Mall in August 1995 and renamed it The Campbell Center.