The Breakfast Club is the premier band for the annual outdoor party.
Popular local party band Convertibull will open for the Breakfast Club, which is based in Atlanta.
According to MainStreet Cleveland Executive Director Sharon Marr, this is the 26th year of the annual Block Party, which draws thousands of people to the downtown area on Halloween.
The Breakfast Club has entertained with the likes of Hootie and the Blowfish (whose lead singer was Darius Rucker, who has now entered the country music genre), Whitesnake and Drivn’ and Cryin’, which was 2012’s main band for the silver anniversary of the downtown Block Party.
The group’s philosophy is simple — to hold live performances of the favorites of the original 1980s MTV generation ... and have fun.
“The event is set for Thursday, Oct. 31, beginning at 5 p.m. and organizers have planned an evening that is packed full of Halloween treats, entertainment, and family fun,” said Marr.
According to Marr, Mars Chocolate North America sponsors the ever-popular Treat Street, which is open from 6 to 9 p.m.
Treat Street is a highlight of the evening where thousands of area children are delighted to get a big grocery bag of candy.
“Mars Chocolate does an incredible job with Treat Street, and also with the Costume Contest. They generously donate literally tons of candy and countless volunteer hours to this event,” said Marr.
Treat Street will be located on Church Street in front of the Police Services Center. The Block Party venue includes Church Street, Ocoee Street, Broad Street, and First and Second Street.
“There is a tremendous turnout for this event with an average attendance of more than 20,000; the expanded venue allows a smoother flow for attendees,” Marr said.
A full lineup of entertainment is planned on two stages. Entertainment begins at 5 p.m. on the Main Stage at the Courthouse Plaza. Talented dancers from Cleveland Dance and Performing Arts will kick off the evening of entertainment at 5 p.m.
Children of all ages enjoy the costume contest at 5 p.m. on the Fun Stage at the Post Office Annex. Sponsored by Mars Chocolate, the Costume Contest includes categories for all ages, from infants to adults. Trophies and candy are awarded for each winning category. Following the Costume Contest, Block Party attendees can show off their talents and perform Karaoke with Detour DJ.
Participants can choose from hundreds of songs and take the stage with a professional light show.
Another highlight of the evening is the DARE Midway that is filled with inflatable toys for plenty of bouncing and jumping entertainment. The DARE Midway is located on Broad Street and sponsored by the Cleveland Police Department and Bradley County Sheriff’s Office.
“The Halloween Block Party is a great downtown tradition and we are excited to offer families in our area a night filled with fun and entertainment,” said Joe Burton, MainStreet Cleveland Board president.
Vendors complete the festival atmosphere with all types of foods, including barbecue ribs, grilled chicken, hamburgers, hot dogs, funnel cakes, treats for the kids, games, and much more. Area businesses and nonprofit groups are invited to participate. A limited amount of vendor space is still available. Vendor information is on the MainStreet Cleveland website.
“It takes many dedicated volunteers to put together an event of this magnitude,” said Marr.
“We are very fortunate to have the support of so many community-minded businesses. Thank you to our sponsors who make it possible year after year.”
Sponsors include at the Platinum level: Mars Chocolate North America, Check Into Cash, and Pioneer Credit; Gold level: Johnston Coca Cola and the City of Cleveland Police Department; Silver level: Brenda Lawson & Associates, the Bradley County Sheriff’s Office, Larry Hill Ford, Waste Connections of Tennessee, Andrew Johnson Bank, and Solutions Finance; and Bronze level: BB&T, Easy Auto, First Tennessee Bank, and H&R Block.
In-kind sponsors include Apple Valley Orchard, Bradley County, the city of Cleveland, Cleveland/Bradley Courts Community Service, Cleveland Daily Banner, Cleveland Utilities, Cooke’s Food Store and Super Savers, Cleveland Utilities, Keep America Beautiful, Shannon & Associates Advertising Group, SunTrust Bank, and WCLE’s Mix 104.1.
For more information on this free family event, contact Mainstreet Cleveland at 479-1000 or visit the website at www.mainstreetcleveland.com.