Cleveland native Machelle McCulley grew weary of walking into retail stores and not seeing her own makeup line on the shelves. With a determined mind and a set goal she created a high quality line of products she named “VindiMa Girl.”
The charismatic, full-of-personality inventor has always enjoyed being a “girly-girl.” Since she was a small child, playing at her mother’s makeup counter, color has thrilled her. Practicing on herself, her family, friends and even her Barbie dolls launched the beginning of an exciting journey into a glossy, glittering and glitzy future.
“I’ve always been attracted to makeup. As far back as I can remember I’ve always loved it and having my own line is something I’ve dreamed of,” said McCulley.
Besides being a self-proclaimed “girly-girl,” she is a business-minded woman accomplishing what few ever do — establishing her own colorful creations and skin-beneficial makeup line from the ground up into a successful business.
“People have always asked me what I use. I got tired of just simply doing their makeup then sending them somewhere else to buy the things they needed,” McCulley said. “I also wanted family and friends and my clients to have the best. I care about the products they use.”
After convincing her husband, Patrick, it would be a wise moneymaking decision she contacted a New York cosmetics company. Since she had previously traveled as a freelance makeup artist with the company, she knew they would be helpful in assisting her with the launching and unveiling of the new company.
“When I worked with them they told me if I ever wanted to take this leap into business to contact them. They already liked what I did and had me training other girls on how to do makeup for glamour photos.”
McCulley knew the name for her new line would have to represent something she was passionate about. With an appreciation for vintage items of all kinds she looked up the name “vintage.” After learning VindiMa was vintage in Portuguese she didn’t look any further. “VindiMa Girl” had a cosmetic chicness to it that matched the sophisticated style of the product line made to inspire, affirm and strengthen women.
For the last four years McCulley has been sharing VindiMa’s high-pigment hues and her experience with local women. With the company’s new website she is expecting to reach women all over the United States.
“I would describe my makeup as trendy and edgy with most of it being on the glamorous side because I love that side of makeup. Although, I do have some more conservative shades.”
Being a beauty artist with a pallet of colors complements her hair styling abilities. Working as an established hairstylist at Headquarters Salon she is able to help women with skin care and color to flatter their hair color and complement their style.
She enjoys doing makeovers on the brides-to-be, the glamor girls or customers who just enjoy trying something new.
“There are a lot of women who don’t know anything about makeup. They don’t know what colors work and how to apply it,” McCulley said. “I have products available at the salon, at The Plastic Surgery Center of Cleveland and through the website.”
McCulley isn’t backward about getting up close and personal. Whether they are in her chair or in her in the class she leads at church, she finds ways to educate women to be self-assured and confident, Godly women.
“I teach a class at our church on Wednesdays to equip the women with God’s Word and with practical advice on how to be more productive as a mother, wife and businesswoman. I don’t want them to fall by the wayside in the process of handling all their responsibilities as women,” McCulley said.
McCulley believes a woman who feels good about herself is an empowered woman. She communicates to them that there is nothing wrong with being a Christian woman who is confident and enjoys being glamorous.
Offering the latest trends and color is something McCulley says she is good at. By staying in touch with her New York distributor and regularly attending trade shows she can offer the hottest “now” items.
“Whether women want very minimal makeup or more of the glamor side, the pigments are made for heavy television sets and will last and last,” she said. “They are also made for every season.”
According to McCulley, Spring will have lots of gloss and glitter in stylish packaging and will offer the industries cutting-edge colors for the season.
“I am constantly on the lookout for new things. I take them and incorporate it with colors and products that will work well for women in my hometown.”
“My heart is to make women feel beautiful. Everyone feels more confident and happier when they are fixed up,” McCulley said.
Future plans for McCulley are to introduce VindiMa Girl into the mainstream through www.vindimagirl.com.