October’s figure represents an 18 percent decrease in sales compared to other months this year.
However, the company’s year-to-date pace is expected to be on par with the prior year-to-date pace.
“After more than doubling our sales over the past three years, it is a significant recognition of the strength of our products that we are on course to close out a second consecutive year with over 400,000 vehicles delivered for the first time in 40 years,“ said Jonathan Browning, president and CEO, Volkswagen Group of America.
Now operating at a new plateau, Volkswagen is seeing a consistent stream of accolades, not only for products but for interaction with customers through advertising and website management.
Volkswagen’s award-winning commercials have found themselves atop another list. Ace Metrics named Volkswagen’s “Choose Wisely,” ad at the top of its list for “Funniest Ads of 2013.” “Top Down Day,” a Volkswagen ad promoting the new Beetle convertible, also made the top ten list, ranking number seven. Volkswagen was the only automaker in the top 10.
The company has also been working to reach consumers on their mobile devices. JD Power and Associates ranked the newly redesigned mobile.vw.com 6th overall among 33 automakers. The 2013 Automotive Mobile Site Study examines the features and content of automotive manufacturer mobile websites and their usefulness in the vehicle-shopping process.
As for the cars themselves, the Chattanooga-built Passat continues as a core model with 7,258 units delivered. In October the Passat TDI, the only clean diesel in the midsize sedan segment delivered 2,416 clean diesels, representing 33.3 percent of its sales mix.
Total Jetta deliveries (including SportWagen) for October accounted for 10,161 units. The Jetta Turbo Hybrid continues to attract consumer interest with 666 deliveries in October.,
Total Beetle deliveries for October were 2,555 units, a 4.8 percent increase versus the prior year. The Tiguan sold 2,153 units. Total sales of the Golf (including Golf R and GTI) were 2,249. The Touareg sold 549 units.
Volkswagen’s high-mileage, TDI® Clean Diesel models accounted for 24.2 percent of sales in October, and 22 percent year-to-date, the best year-to-date on record.
Founded in 1955, Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America, Inc., which is headquartered in Herndon, Va. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany.
VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga.