Agency looking to fill needs

Special to the Banner

Posted 11/12/17

“I created this agency because I wanted to start something special that makes a difference both now and for years to come,” said Barry Currin recently, president and director of creative services …

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Agency looking to fill needs

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“I created this agency because I wanted to start something special that makes a difference both now and for years to come,” said Barry Currin recently, president and director of creative services for White Oak Advertising and Public Relations.


“That’s why I developed White Oak,” he said. “I really have a special feeling about this venture.”


The Cleveland-based company officially opened its doors in July, 2017. Kim Currin serves as the agency’s director of client strategy.


The couple are both advertising veterans.


For the past several years, Barry has operated as a one-person shop with several established clients in the Cleveland area. Before that, he ran the marketing department at Bowater Employees Credit Union for 17 years.


Kim worked as account executive and later sales manager for Cleveland’s Alive-95 and WBAC from 1988 to 2000. She then worked for several years as the marketing director for a group of local companies, including Medical Center Pharmacy.


“Cleveland does not have what I would call a full-service agency like White Oak,” Barry said. “We have several firms in town that do a great job with social media; and, we have some niche agencies that have been around a while.


“We created White Oak to run the gamut from digital media to traditional advertising, to collateral pieces and point-of-purchase marketing,” Barry said. “We are thrilled by the positive response we’ve gotten from people we’ve talked to. We’ve already done some work we’re real proud of for a couple of new downtown Cleveland businesses.”


Kim said, “We intend for White Oak to be a true advertising and public relations agency that utilizes traditional, current and emerging communications channels to meet our clients’ needs.”


She said the goal of the agency is to serve the entire southeast Tennessee region.


“We want to use this enterprise as a way to create jobs, to do good work and to help our clients prosper with responsible advertising and marketing solutions,” Kim said.


White Oak works employs specialists in various areas of expertise to guarantee the agency’s clients receive the best work possible. “Cleveland is a treasure trove of talented creative people,” Barry said. “We’re always looking for great creative minds.”


He added, “If you’re not having fun in advertising, you’re doing it wrong. Our clients will tell you we’re fun to work with, but they’ll also say we are dead serious about what we do. We strive for excellence, and we think that shows in our work.”


To learn more about the agency visit whiteoakad.com, email barry@whiteoakad.com or call 423-618-3219.


 


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