TECHNO MODERATION

Power of influence is best built offline

Luis Almeida
Posted 1/1/18

In an age where companies are less likely to hire full-time workers in order to keep their overhead low, to have flexibility to maneuver in an unknown economy and to pay for the high price of health …

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TECHNO MODERATION

Power of influence is best built offline

Posted

In an age where companies are less likely to hire full-time workers in order to keep their overhead low, to have flexibility to maneuver in an unknown economy and to pay for the high price of health care, what you need isn’t more technology but more influence in order to persuade someone to hire you.

I am not saying that technology isn’t part of the “persuasion mix,” but believing that technology alone is the solution to all of your problems is way too overrated. Let me ask you this: How much influence have you built in town lately in order to have respectful conversations with decision-makers? 

Of course, I don’t know the answer to that question, but I bet that you invested more in technology than in influencing people.

By the way, this is typical behavior in the modern-day American "technopoly." How do I know that? Well, when was the last time you gave up that latest iPhone update to join the local chamber of commerce?

Do you spend more time in coffee shops in town or on Facebook? I bet that even if you do go to coffee shops, you are on Facebook most of the time anyway! Let me tell you this: The last three times I went out to eat out with my daughter for dinner in town, I didn’t see you there. 

The restaurants we went to were 80 percent empty.

Let me give you a tip: One of the best and cheapest ways to reach and influence people to buy your products or services is by dining out and having that business card on the table! It is one way you can meet new people and make some connections.

Remember: Staying at home writing useless Facebook-related content won’t add a single drop of influence to your life portfolio. What may actually happen is that you will end up annoying others more, especially if you share too many of your successes on your social media walls, as people are often self-centered.    

What do we gain by spending all our time on social media? Well, we don’t gain anything. We lose track of what life is about these days — influence!

Let’s also not forget that what happens online — when your web presence is favorable in the eyes of others — is directly related to your social life outside of the cyber world.

Influence, when it rarely exists on Facebook, is directly related to how much influence people hold outside the medium! Don’t believe me? Pay close attention to this reality, and I bet you will see a completely new world out there. Why do you think celebrities have thousands, maybe millions, of people liking and sharing their content on social media? Well, because they have a life outside Facebook where they are influencing people. 

Let me reveal something interesting: My way to influence others about the importance of using technology in moderation is by writing this column a couple times a week, and speaking with you around town.

We have talked a lot this past semester, and guess what? Our family just moved to Cleveland in late May! Do you really think that you would be reading this column here every week if I had started my process of influencing online?

I could have written this column as a blog using all these technology tools and analytics we all deify these days, but I chose not to. Why? Because technology is a tool, not anything other than that.

Let’s also not forget that print is the medium with the higher resolution today! Surprised? Don’t be. It is so much easier to keep my influence agenda going when readers' eyes don’t hurt after reading from or playing video games on a screen for three straight hours.  

Influence is the currency of the modern world. What will happen tomorrow is really up to God, not you or me. But today you need to build influence somehow. I am skeptical that you will be building influence by totally immersing yourself in social media.

What you need is a way to interact interpersonally with others and leverage these conversations with more people online. You need a technomoderation influence strategy!

That is it. 

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(About the writer: Dr. Luis C. Almeida is an associate professor of communication at Lee University and TEDx speaker. He is the author of the book “Becoming a Brand: The Rise of Technomoderation,” and a devoted Christian. He can be reached via his website at luiscalmeida.info.)


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