Advertising is both a skill and an art.The fundamentals of both the skill and the art can be taught to a student who is interested in this as a profession. Many will go on to much success, but a few …
Advertising is both a skill and an art.
The fundamentals of both the skill and the art can be taught to a student who is interested in this as a profession. Many will go on to much success, but a few are destined to make advertising history and have even been able to have their work become a part of the fabric of our nation.
I am sure there are more than a few who are reading this column today who can finish the entire sentence when hearing the four words "two all-beef patties." Then there was another that used the four words “plop, plop, fizz, fizz” to utilize name recognition with a certain product.
Two recent additions to the American language landscape are the terms “Black Friday” and “Cyber Monday."
These two newcomers are not product-specific, but have helped produce an avalanche of interest and also the “need” to seek wonderful deals this time of year when we generally are buying Christmas gifts for family and friends. This can be a wonderful thing that helps to save hard-earned dollars. This activity may also help to stretch each family’s budget even further, as we all are trying to be aware of the many pitfalls of over-spending.
I hope we all use this time of year to also remember two more very important words: "Shop local." I know every item on each family’s wish list may not be found within the confines of Bradley County, but I also know that many not only can be found, but they are readily available for purchase from our diverse and prolific array of businesses across Bradley County.
Each dollar spent here has its value increased as you are helping local entrepreneurs, business owners and industries not only stay in business, but also to possibly increase their market share.
This helps to increase local production, pay local employees, pay local utilities, pay for local supplies, pay for local shipping across town or across the nation, pay for local advertising, pay for local mortgages, pay for local travel, pay for local maintenance and also to pay their federal, state and local taxes.
In my opinion we all pass many superheroes each day when we meet a person who gets up early, each and every day, with the mindset to make a product, fulfill a need and provide a service. In doing so, this tenacity and determination provides others with the opportunity to have not only a job, but a future while in their care as an employee.
The late nights spent trying to figure out how everything, and everyone, will be paid and that they might have something left over for themselves and their family, is something that is not for the faint of heart or those who are easily sidetracked. These men and women are some of our best local heroes.
May we all join together and look for even more ways to buy local goods, products and services. In doing so we not only are helping local business, but we are helping our local community as well.
It might be possible to find a few products that are less expensive elsewhere, but without the needed revenue to continually provide local services, the possible savings may not truly be worth the cost.
I hope to see you soon in a local establishment on a Friday or a Monday or maybe even on the amazing "Any Day” as we all shop locally for that perfect gift. In doing so, we will not only enjoy the aspect of knowing that we are helping our local business owners, but we are also ensuring that Bradley County continues to be Tennessee at its Best!
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