Jennifer Jack, the founder of Good Fortune Soap, will discuss branding while explaining the differences between marketing and public relations. She will also offer money-saving strategies to get participants focused in order to build their own branding strategy.
Although lunch will not be provided, participants are encouraged to bring their own and join the workshop!
Jack’s company, Good Fortune Soap offers natural soap and body products online and wholesales her products nationwide. Jack is a graduate of the University of Tennessee at Chattanooga and holds a bachelor’s of fine art with a minor in graphic design. She has worked as a photographer, art director, and chief executive officer.
Jack built the Good Fortune brand from the ground up, has won several packaging design awards and was featured in Southern Living in 2009. She is passionate about small business and is excited to share her knowledge of multimedia design, branding, and packaging to other business professionals.
This workshop is free. To pre-register for this educational seminar, visit the website www.tsbdc.org and go to the “Training” section or call the SBDC at 423-478-6247.