The honor was bestowed on Cardall at the SPREE Conference (Specialty Retail Entrepreneur Expo), the world’s largest event for the cart, kiosk and temporary retail industry held in Las Vegas. Candidates are nominated by their peers with the winner selected by a panel of judges based on overall achievement in the specialty retail industry. In addition to the award, she was also inducted into the Specialty Retail Hall of Fame.
“Heidi is hardworking, conscientious, and loyal and we are pleased that her many achievements were recognized with this award,” said Jeff Gregerson, vice president of specialty leasing for CBL. “Her efforts have contributed to the expansion of the CBL’s specialty retail program into a major source of revenue and growth for the company. We are glad to have her on the CBL specialty retail team.”
Cardall began her career in shopping center Specialty Retail leasing and sales management in 1987 and joined CBL in 1998 as director of specialty retail. She was promoted to senior director–specialty retail in 2008 where she focuses on strategic specialty retail plan development, retail leasing and negotiating, training and education; Retail Merchandising Unit design, visual merchandising and sales.
Specialty retail carts debuted at Boston’s Faneuil Hall Marketplace more than 30 years ago. Since then, the specialty retail industry has grown to embrace carts, kiosks, RMUs and inline stores, growing into a $12 billion industry.
