The festive events are being held to celebrate a total $600 million investment in company improvements that include store remodels, information technology platforms, branding, eCommerce, merchandise planning, strategic sourcing and customer care, according to Johnny Belk, president and CEO.
Prior to the ribbon cutting at 9:30 a.m., a $5,000 check presentation will be made to the Boys & Girls Clubs of Cleveland.
Following the ribbon cutting, the first 400 customers in line will receive a free Belk gift card whose worth will range from $5 to $500.
“Our business has experienced tremendous changes, including our target customer, our assortments, our logo, our marketing, our technology and many others,” the company’s CEO said. “Belk has evolved and innovated to meet the changing marketplace and demands of our customers.”
According to a corporate news release, over the past several years Belk has been focused on making its shopping environment more compelling, while delivering new business capabilities for growth and profitability. The newly remodeled Belk stores will provide a modern shopping environment, including expanded merchandise selections.
“Belk appreciates its Cleveland customers and these improvements demonstrate our ongoing commitment to be the top department store of choice in our community,” said Phil Brown, manager of the Belk store in Cleveland. “We want to complement the Southern lifestyle of our customers by continuing to deliver top brands at a value they deserve.”
The Bradley Square Mall store opened its doors in 2005. The newly remodeled Belk now boasts a 60,000 square-foot modern shopping environment, including an expanded shoe department. With the store’s $1.5 million renovation, several new brands have been added to the collection of top fashion and home brands.
Belk and Brown agreed the Bradley Square Mall store values its involvement in the Cleveland and Bradley County community. They pointed to the local store’s continuing support of the Boys & Girls Clubs of Cleveland, as well as other charitable causes throughout the community.
Like many Cleveland and Bradley County companies, Belk supports local nonprofit organizations and other community causes in partnership with its Cleveland work force.