Greenway looking to ‘banner’ years
by By RICK NORTON Associate Editor
Nov 04, 2012 | 1193 views | 0 0 comments | 6 6 recommendations | email to a friend | print
COLORFUL Greenway banners commemorating the local linear park’s 10th anniversary that have flown for the past year will be replaced with a new two-year banner project featuring new themes and messaging. File Photo
COLORFUL Greenway banners commemorating the local linear park’s 10th anniversary that have flown for the past year will be replaced with a new two-year banner project featuring new themes and messaging. File Photo
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Thousands of health advocates, outdoor activists and recreational opportunists show their ongoing support for the four-mile Cleveland/Bradley County Greenway by using it; now, sponsors are being given the chance to make 2013 and 2014 banner years for the popular linear park.

Keeping with a tradition started more than a year ago to commemorate the Greenway’s 10th anniversary, the fitness trail’s board of directors has agreed to renew the Greenway Banner Project.

The promotion allows for businesses, industries, churches, groups and other organizations — as well as individuals — to purchase colorful banners that are suspended from light poles along the Greenway in the stretch from Raider Drive to Willow Street. The original 10th anniversary banners still fly from this strip of trail; however, the marketing plan all along was to keep them intact through the end of 2012.

With the year’s end approaching, the board has agreed to keep the project alive as a means for promoting community awareness, as a fundraiser, as a thank-you for the area’s past support of the Greenway, and most notably because organizations are asking for the renewal.

“There have been many inquiries from entities interested in joining the banner project,” according to Cameron Fisher, an avid runner and Greenway user who chairs the linear park’s board. “Once the current banner spaces are renewed or filled with new sponsors, we will begin placing banners on the Greenway north of Raider Drive as it stretches to its current northern terminus at Mohawk Drive.”

The 28-inch by 60-inch banners — featuring shades of green, white and yellow — have “... truly enhanced the experience of the Greenway,” Fisher said. The current decorations have served their purpose and now will yield to new flags and modern design.

“These banners [commemorating the 10th anniversary] will remain in place until the end of this year at which time we will unveil a new design with multiple messages,” Fisher explained.

The new design will remain in place for two years — 2013 and 2014 — and will include four messages celebrating the Cleveland and Bradley County community’s local heritage, quality of life and health, the board chairman cited.

Current banner sponsors have already been contacted with the option to renew their Greenway sponsorship between Raider Drive and Willow Street. Any who do not renew will be replaced with new sponsors. Each banner has a sponsor sleeve that hangs at the bottom of the flag.

Fisher stressed the rules for banner sponsorships are much the same as the original guidelines. But this time, the sponsorships are for the next two full years, beginning in January 2013. Sponsorship fee is $350.

The board chairman said the Greenway Banner Project renewal is especially exciting because it potentially could lead to an increased number of decorative flags adorning the path’s light poles; and, if all available spots are claimed between Raider Drive and Willow Street, it will allow their northern migration beyond Raider.

Anyone interested in participating or who is in need of additional information may contact Fisher via email at cameronfis@aol.com.

Those wishing to sponsor a banner are asked to indicate the name desired on the sponsor sleeve, but no more than 40 letters per name can be accommodated. In order to meet end-of-the-year deadlines, all information and payments must be received by Friday, Nov. 17, 2012. Check or money order of $350 for each banner must be remitted and made payable to the City of Cleveland, P.O. Box 1519, Cleveland, TN 37364. Mailings should be sent to the attention of Patti Pettit (ATTN: Patti Pettit).

Earlier this year, Phase 5 of the Greenway physically connected two existing stretches of the path that has served area residents over the past decade along stretches south and north of Raider Drive. Now, the fitness trail provides four uninterrupted miles of recreational opportunity.

A Greenway that is already the envy of many comparably sized communities is now serving even more local users on a daily basis through walking, running, skateboarding, bicycling, rollerskating and in many cases bird-watching or just walking the dog.

“We invite current banner sponsors to renew their support of the Greenway and we encourage new organizations, businesses, churches and individuals to consider starting up new sponsorships with us for the next two years,” Fisher said.

He added, “The Greenway is no longer this community’s best-kept secret. The word is out and thousands of people are listening.”