Retailers getting early jump on Black Friday
by By DAVID DAVIS Managing Editor
Nov 22, 2012 | 1495 views | 0 0 comments | 7 7 recommendations | email to a friend | print
JUST LOOK AROUND because sales are everywhere, and for just about anything a shopper could want. The key difference in 2012 is that bargain hunters are getting a jump on Black Friday by sharing their Thanksgiving time with area retailers. Banner photo, LUCIE R. WILLSIE
JUST LOOK AROUND because sales are everywhere, and for just about anything a shopper could want. The key difference in 2012 is that bargain hunters are getting a jump on Black Friday by sharing their Thanksgiving time with area retailers. Banner photo, LUCIE R. WILLSIE
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Black Friday holiday shopping is competing with Thanksgiving Day parades, dinner and football as some retailers began offering door buster savings as early as 8 o’clock this morning.

Joy Christian Fellowship will set up at 10 p.m. in front of Electronics Express for its opening at 11 p.m.

From there, Pastor Bob Zwarych said they will move to Kohl’s and someone will go to Belk and distribute hot chocolate if there is a line there for those two stores when they open at midnight.

“Target had the longest line last year, but they are opening at 9 and that’s too early. It’s not supposed to be cold then.”

Kmart shoppers had the opportunity to start this morning at 6 with the first of three doorbusters and still get home in time to enjoy dinner, take a power nap, return for another Kmart Special at 8 p.m. If that’s not enough, shoppers will still have time to grab a sleeping bag or blanket and get in front of the line when the store opens again at 5 a.m. for the third wave of bargains.

Annual Black Friday shopper Rhonda Price, who is getting ready for her sixth year, said she will skip Walmart this year because its 8 p.m. opening is “too early.”

She and her best friend Brandi Hipps are going to the Old Navy store in Chattanooga for blue jeans.

“We’ll probably hit Bradley Square Mall on the way back,” she said.

J.C. Penney Co. Inc., announced it is kicking off Black Friday on its namesake’s traditional day, Friday.

“We’ll probably be at Penney’s at 6 o’clock,” she said.

The company that rebranded its stores as simply “jcp,” shed its coupons and sales in favor of “square deal” pricing, scrapped its traditional corporate image and chucked its catalogue and snow globes, boasts it is still keeping one of America’s greatest traditions — spending Thanksgiving with family.

According to a statement by Penney’s CEO Ron Johnson, “when we open at 6 a.m. the following day, we’ll (also) be honoring another great American tradition — Black Friday — with our one big sale of the year.”

“Are they (Penney’s) giving away snow globes this year?” Price asked. “No? Well that’s no good.”

Most national chain stores at Bradley Square Mall are opening at midnight Thursday.

Jessica Graham, Belk vice president for Communications and Community Relations, said all doors will open at midnight.

“Belk is offering early birds a number of items, including gift cards and special discounts,” Graham said in an email. “Belk expects to have a very strong holiday this year,” she added.

Hipps is looking for a Little Tyke kitchen, but Price said she is not looking for anything in particular this year.

“I’m just going for the excitement and if I see a bargain, I’ll just have to get it,” she said.

When asked if she liked the new store hours, she said, “No, I like it the way it used to be. Getting up in the middle of the night was part of the fun.”

Pastor Zwarych said he too wishes the stores would not open so early.

“It’s bothersome to me that they open so early,” he said. “Thanksgiving Day passes so quickly as it is.”