Variations, as the store is named, is located in the Flat Iron Building and its owners have said they hope to become a part of the revitalization of the downtown area.
With a wide variety of items it will cater to men and women of varying ages, the store’s owners plan to offer their clientele styles that aren’t normally found in regular department stores.
The owners plan to search worldwide for different and unique styles and also carry well-known designs like Ed Hardy, Southpole, Laguna Beach, etc. They are stocking petite through plus sizes so there will be something for everyone.
Accessories like costume jewelry, dangling belly rings, unique tongue rings, tapers and gauges can also be purchased.
Variations offers all students a 10 percent discount with a valid student ID from any school or college.
Later this month, the store plans to launch personalized airbrushing and custom car audio boxes. A suggestion box will be placed in the store so that customers can suggest items they would like to purchase. When the owners are able to procure that item, they will let the customers know by email.
Co-owner Deborah Bradley is a computer programmer who is venturing into retail for the first time, along with her two co-owners, Kendal Bradley and Zachary Silva.
The store is located at 260 2nd Street N.E., Suite A. It is directly behind the Cleveland Billiard Club and is near the Hyderhangout quilt shop.