Some Cleveland residents will have a new choice for television and communications Monday when AT&T launches U-verse services in parts of the city.

AT&T U-verse TV, AT&T U-verse High Speed Internet and AT&T U-verse Voice will be offered separate, but bundling all elements into one package offers the complete experience.

AT&T general manager Bryan Klamer, whose area covers Tennessee and Kentucky, said Friday morning bundle prices begin at $99 for U-verse television, broadband and voice. Available channels range from 100 to 450.

“We’ve got pricing for every category of customer and we‘ve got programming for everyone,” he said. “There is just about every channel out there you need. That’s why we’re real happy with our programming selection. It gives options and choices for just about every family.”

According to Klamer, U-verse services are all delivered over AT&T’s Internet Protocol network to offer a new alternative to cable with a better DVR, better features, applications, and better TV with unique features providing a new level of integration, convenience and control.

“The bundle completes the experience,” he said.

Television and telephone are now integrated and interactive. A menu on the television monitor allows the viewer to review missed phone calls. If one of the calls needs to be returned, scroll down the list with the remote control and select the number.

“Your phone will start ringing. Just pick it up and it connects you to the called number,” he said. “You can’t have a regular phone and do that.”

As a stand alone product, U-verse voice is priced as low as $25.

While the service will be available in Cleveland, Klamer and Lewis have not identified the specific areas. On Monday, people will be able to go online and check availability.

Cathy Lewandowski of AT&T Corporate Communications said, “Obviously we can’t blanket all of Cleveland on Monday but that’s our initial launch.”

Klamar said there will be a difference between availability on Monday and availability two weeks from Monday because of advances in technology.

The service launched in December 2008 in Nashville with 80 high definition channels and it is launching in Cleveland with 130 HD channels.

Lewis said U-verse may stretch farther than existing services.

“This is not an overlay of what we already have,” Lewis said. “Just because somebody has something from us today doesn’t necessarily mean they will have U-verse Monday morning or vice versa. If they didn‘t have something today, that doesn‘t mean they won‘t have U-verse either.”

The company has introduced 13 new applications in 2010.

AT&T U-verse is being expanded in Tennessee after the Tennessee General Assembly passed the Competitive Cable and Video Services Act of 2008, HB 1421. The law signed by Gov. Phil Bredesen encourages new video providers, such as AT&T Tennessee, to invest in Tennessee to compete against incumbent cable providers.

“Today’s launch of AT&T U-verse reflects our commitment to make the significant investments to bring Tennessee consumers a new era of true video competition,” MaryStewart Lewis, regional director, external affairs, AT&T Tennessee said. “We are thrilled to offer this innovative video choice to customers in the Cleveland area.

“As we celebrate this Cleveland launch, I want to remember the contributions of the Tennessee General Assembly to open Tennessee’s video services marketplace to competition which is truly benefiting consumers.”

State Rep. Kevin Brooks, who represents Cleveland, said the goal was to increase investment throughout the state “and give consumers more choices and innovative new services. AT&T has been a great community citizen and the launch of AT&T U-verse also supports economic growth right here in Cleveland.”

Lewis said there are provisions in the state franchise requiring AT&T to serve a variety of socioeconomic areas.

“That was put in by some people who wanted to make sure we didn’t ‘cherry pick’ all the great areas,” Lewis said. “We track that on a yearly basis and we are meeting those requirements.”

AT&T U-verse customer will have access to features and applications which includes managing and playing recorded programs from a single DVR on any U-verse connected TV in the house; watch up to four channels at one time; more than 130 HD channels; program DVR recordings from a Web-connected mobile phone or PC; personalized, on-screen weather, sports, traffic and stock information; and the ability to check current weather conditions and forecasts in any U.S. city with Weather On Demand.